Recently, the OTT market has shown remarkable growth.
People can now watch various genres of content anytime and anywhere.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
What is the origin of get more info OTT platforms?
OTT platforms evolved by replacing cable TV with online streaming.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
the user base grew rapidly.
Especially as people spent more time at home during COVID-19,
OTT usage increased dramatically.
Strengths and weaknesses of OTT platforms
OTT’s core benefit is selecting content based on personal taste.
Multiple OTT platforms release new shows and movies regularly.
But there are downsides as well.
Rising subscription prices and extra payments for certain content can be disappointing.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Content becomes accessible without subscription fees.
FAST services are becoming more popular.
Although ads appear, users save money while platforms earn revenue.
Growth reasons of FAST services
FAST is a rapidly spreading trend in streaming.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
More genres mean broader appeal.
In conclusion
Cost pressure drives users toward free platforms.
Finding the right platform is part of the experience.
We can expect streaming services to become even more diverse and accessible.